What is required for compliance with the Michigan Real Estate License Act during advertising?

Compliance with the Michigan Real Estate License Act during advertising is fundamentally linked to adhering to the standards set by real estate boards. Real estate professionals must ensure that their advertising practices meet specific criteria designed to protect consumers and maintain professionalism in the industry. This includes accurately representing properties, disclosing relevant information, and ensuring that the advertising is not misleading.

By adhering to these advertising standards, real estate agents demonstrate their commitment to ethical practices and legal requirements, ultimately fostering trust with clients and consumers. This compliance not only helps in promoting properties effectively but also protects the agent and brokerage from potential legal repercussions that can arise from non-compliance.

The other choices do not fulfill the requirements of the act. For example, using a personal business name might not provide the necessary clarity about the brokerage's identity. Stating that a license is not needed for advertising ignores the regulations that dictate when and how advertising must be conducted. Lastly, promoting only properties above a certain value is not a requirement and may exclude potential clients, which does not align with the principle of fair access to real estate services.